There’s been a lot of noise about making money on the internet. For many people it is still a dream; for others, the question has always been how do they do it? How does someone move from being nobody to earning millions just from spending time online? The answer is simple; they became ONLINE INFLUENCERS.
Who is an influencer? An influencer is an individual who has created value consistently in the lives of those in his/her environment up to the point that he/she has the power to affect the decision-making process of those individuals.
Influencers in life would often affect what people choose to wear, the kind of music they listen to, the places they buy from, the products they buy and whatever you can think of. In the same way, online influencers have so many followers who read and watch their content and have developed a relationship with their followers that enable them to affect their decisions. They basically make their money by running adverts for companies on their social media pages or blogs or recommending products to their audience. We will talk about this in another article.
This article is about becoming an online influencer. If you want to make money online from the comfort of your home or you are just looking to grow your brand, you’re in the right place. Although, I am not going to tell you that this is the best article because, that is what everyone says before you discover that what they wrote is ‘crap’. I’ll just say get reading and tell me what you think when you’re done.
So, here is what to do to increase your online influence.
Create Valuable and Attractive Content
Nobody wants to have their time wasted, and people are only drawn to value. To be able to influence people, you should give them something that will change their lives for the positive.
So many people on the internet claim to have the magic formula that will make all the wishes of your audience come true. The audience usually get disappointed as they discover these claims are false. They are counting on you to be the one who will make the difference. Please don’t disappoint.
Take your time and research your topic. Research your target audience and know their needs. Remember, for most of them, you’ll get just one opportunity to create that “wow!” impression, make good use of it.
Develop the Habit of Passionate Creative Curiosity
There is no way you can build an influential and lasting online presence without first being initiated into “The Order of the Creatively Curious”. To be able to attract a great audience and keep them addicted to your content, you must learn how to dig deeper and mine information that the average person is either too bored or lazy to get.
Curiosity will keep you on fire when every other person has gone cold. It will keep you going when everyone thinks there’s nothing more to be found. Curiosity will help you create content that will always catch your audience by surprise and will keep them coming back for more.
“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths” – Walt Disney
Join as Many Social Media Platforms as You Can and Stay Active
The secret to having a strong online presence lies in your ability to grow your strength on social media platforms. People spend more time on social media than on websites, so if you want to catch people, spend more time with them.
Have an account on every social media platform – Facebook, Twitter, Instagram, Snapchat and the rest of them. Follow the posts of influencers on these platforms. Engage in the conversations on their walls. Ask reasonable questions that will get their attention, and the attention of people involved in the conversation.
Post interesting content. Keep people engaged in your posts. Take your time to respond to comments on your post. Talk about yourself and your experiences. This will give your audience a sense of having a relationship with you.
Share What You Learn
There is always the confusion of what content to put out there. The simplest answer is: tell people about what you learn each day. Pay attention to what people talk to you about, glean lessons from their stories and share those lessons.
The stories that touch the heart of people are the ones that come from personal experiences. People want to know the challenges you faced and how you could deal with it so they don’t have to go through the same stress you did. Whenever you face a challenge and find the solution, document the steps you took to arrive at your solution, so you can share with others later.
Search the internet for questions people ask concerning your area of interest. Find answers that have been given by professionals. Study and research the answers provided and come up with your ‘bad ass’ solution. It may not be something different but be sure to add your own unique spice.
Be Positively Controversial
One of the easiest ways of staying influential is always being in peoples’ thoughts and lips, and being at the centre of controversy will help you achieve just that. Did I just mention controversy? Yes, I did.
Yoko Ono, a Japanese multimedia artist, singer, songwriter and peace activist believes that controversy is part of the nature of art and creativity and Lyman Beecher agrees with her when he states:
“No great advance has been made in science, politics, or religion without controversy”
Always have something to say about controversial topics. Many people would not dare for the sake of their reputation and the fear of losing any argument that may ensue. That will give you an opportunity to become king when you trash anyone with a contrary argument. However, there is a catch. Make sure you do your research thoroughly. Anticipate any contrary arguments and questions that may arise and provide answers to them.
Let your audience know that in every controversial matter, they can rely on you for hard facts and arguments that will put things straight. Soon enough, they’ll be quoting you to their friends, and others and may even use your arguments against other people without telling them they got it from you, just to make them look smart.
The Idea is that controversy sells and being in the heart of a controversy will sell you.
Master the Art of Being a Jack of all Trade
I don’t know who coined the figure of speech “Jack of all trades and master of none”. One thing the person did not account for is that you can master the art of being a jack of all trades. Yes! I said it.
Ever heard the term “renaissance man”? The Urban Dictionary describes such a man as someone who does a little bit of everything, yet does it extremely well. These days, it is easy for anyone to become smart. Google helps you achieve that with very little work.
Research and write about everything and anything, especially those things that are trending or controversial. A little research can make you appear like an expert, and you’ll soon become one as you keep learning and expanding your mind. Ever heard of that guy who gives all his friends quality relationship advice but is still single?
“Consistency is the true foundation of trust. Either keep your promises or do not make them.” ― Roy T. Bennett
Nothing of lasting value has ever been achieved outside the corridors of consistency. Now you have caught the attention of some people and they have been coming for more. To attain the position of an influencer in their lives, they must have it at the back of their minds that you’ve got them covered and that you’ll always be there for them. Am I beginning to sound weird?
If you read the introduction you can remember I said something about building relationships with your audience. Your audience may not buy into what you present to them, but they’ll buy into you and how much care you show for them. I’m not talking about hugs and kisses or get-togethers. I am referring to paying attention to their feedback, taking time to answer questions they may have and always posting content that answers their needs.
Mentor People for Free
These days, who does anything for free? You, yes. I said you. One of the greatest tricks for mastering an art is having people to share your knowledge with. The more you share, the more what you know sinks in and becomes a part of you.
There are so many people out there who want to learn, but do not have the resources to and will jump at anything that has the “free tag”. Find them and offer them your free or subsidized mentorship.
Create a free limited edition course so people will be attracted to come to you. When they find what you are offering for free is valuable, they will help you spread the “gospel”. Experts believe that one of the ways you can make a product or brand go viral is word of mouth.
There is no way you will keep giving your audience quality and up-to-date content if you don’t keep learning. Albert Einstein said: “Life is like a bicycle.”. To keep your balance, you have to keep moving. It is the same thing with being an influencer. To stay at the top of your game, you must keep learning. You must remain relevant in and out of season and continuous learning is the only thing that can help you achieve that.
You’ll find a lot of content out there, each giving you tips on how you can become an influencer. It is important to study wide. However, do not lose your uniqueness in the process. Your unique style is going to make you stand out from anyone out there who is trying to be an influencer like you. Find it and express it and your audience will love you for it.
I trust you had fun because I had fun writing this. Please feel free to drop your comments and contact me. I’m always there for you. You deserve some accolades for having gotten this far.